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“Early on, when I was volunteering, it was Chris and John and their parents and friends, and it was a lot of manual work,” said Yashinsky, who has been a full-time employee at Troegs for 15 years. The brothers rented a space in a warehouse in Harrisburg and sold their first pint, Troegs Pale Ale, on July 18, 1997.Ĭurrent brewery manager Ed Yashinsky was among a handful of family and friends who volunteered to help the brothers with their fledgling brewery in the early days. It is now one of the largest craft breweries in America, and it continues to grow every year. The introduction of several new beers in the early 2000s helped Troegs gain traction, and a move to a bigger more visible location set Troegs on a path for success. “We kind of underestimated the amount of time and energy it takes to not only make beer but to also get it out to people and get them to taste it the first time.” “We definitely had a period of time where things maybe weren’t going as planned, but I think a lot of startups face a similar situation,” said Chris Trogner, who founded the company with his brother, John, in 1996. In fact, just 15 years ago, Troegs faced many of the same challenges other new breweries face. Heck, there’s even an art gallery that contains pieces created by customers using labels and bottle caps or otherwise inspired by Troegs.īut things weren’t always so great. The parking lot is often jam-packed, the brewing and packaging systems are shiny and modern, and the enormous tasting room is usually a cacophony of sound as customers chat while they sample beers. A visit to Troegs Independent Brewing, Hershey, easily can lead one to assume that the company has been hugely successful for a long time.
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